Segway Social website
Client: SegwayPlaid works with Segway to create and build the ultimate social networking site for Segway users across the globe. Segway fans can plot their glides, get together with other owners, share news, tips and tricks and celebrate everything that is Segway.
The site's so cool that it attracts as many Segway wannabes as it does actual owners. People start connecting. And buying. And gliding. The world becomes a better place and everyone loves Plaid a little more.
Labels: interactive, Segway
Janet Jackson Design Me website
Client: Virgin Records/Janet JacksonPlaid builds the social media site of the year. Fans get to download hot Janet photos and design their own covers. Visitors vote for their favorites. Janet picks the winners to become the actual CD cover for her latest release.
Billboard Magazine names this the number one website for user generated content. Plaid just calls it sexy.
Labels: interactive, VirginRecords
Westport Playhouse re-branding
Client: Westport PlayhouseWestport Playhouse says it's time for a major re-branding, and calls in Plaid. A new look and feel for the playhouse is achieved, new artwork for the 2008 season is created, and a new website is produced.
A sweet new ad campaign hits the streets and re-establishes date night in a whole new way. The new brand is so hot that screen and stage legend Joanne Woodward joins Anne Keefe as the theater's new Artistic Directors, leading the way for the theater's best season ever.
Labels: interactive, Print, WestportPlayhouse
Joss Stone ecard microsite
Client: Virgin Records/Joss StonePlaid produces an ecard for Pop songstress Joss Stone and her release becomes a smash hit, selling over 500,000 copies. Coincidence, or power of Plaid?
Labels: interactive, VirginRecords
My ooVoo Day With...blogger outreach
Client: crayon/ooVooNew media evangelists crayon devise a killer blogger outreach program for ooVoo, the internet's hottest video chat tool. Crayon brings in Plaid to produce the promotional and registration site.
Big name bloggers get to chat with their readers face to face, and the world is instantly a better place. Crayon gets to add a new color to their box of tools...Plaid.
Labels: crayon, interactive, oovoo
Dem Franchize Boyz website
Client: Virgin Records/Dem Franchize BoyzRap stars need some internet cred. Plaid builds a microsite and a full site to spread the word. Plaid rocks the house, yo.
Labels: interactive, VirginRecords
Protect the Pets
identity, website and branding
Client: Protect the PetsDr Robb initiates a movement to revolutionize pet healthcare. Plaid builds a brand that sparks the cause that saves the pets. Logos are designed. Collateral materials are created. A website is born. Even puppies like Plaid.
Labels: interactive, Print, ProtectThePets
Switchfoot - Oh Gravity
Client: Sony Music/SwitchfootSony Music’s Switchfoot needs to promote their new single, “Oh Gravity.” Plaid produces a social site that allows fans to upload their own videos (of gravity, in full effect) to play alongside the single. Plaid integrates social tools like YouTube, so fans can have fun. Loads of video and thousands of fans later, “Oh Gravity” is a hit. Plaid. Always a hit.
Labels: EmergingMedia, interactive, SonyMusic
Celebrity Girlfight
Client: Virgin Records/Brooke ValentineNothing says Plaid like girl on girl action. In this case, it’s Brooke Valentine beating the crap out of pop superstars like Jlo, Beyonce, and Lindsay Lohan. Few hundred thousand visits later, and Brooke’s single is a bonafide hit. All the kids dig Plaid.
Labels: EmergingMedia, interactive, VirginRecords
RMI Direct Marketing brand campaign
Client: RMI Direct MarketingHow do you make data exciting? Add a little Plaid. As the nation’s hottest list brokerage and management firm, RMI hires Plaid to elevate their brand. And to build interactive tools. And to produce viral style video. And to bring a little Plaid to the mix.
Labels: EmergingMedia, interactive, Print, RMIDirectMarketing
Mokai website
Client: MokaiThe most innovative watercraft in the world needs to position product. How do you sell a jet propelled personal watercraft? With just a little bit of Plaid.
Labels: interactive, Mokai
FRAM Airhog website
Client: FRAMFRAM introduces a performance air filter, and says “show me the power.” Plaid creates a microsite that positions product, differentiates product, and brings the power.
Labels: FRAM, interactive
Project
Segway SocialJanet Jackson Design Me website
Westport Playhouse re-branding
Flambeau River Papers
Joss Stone ecard microsite
My ooVoo Day With...
Dem Franchize Boyz website
SnowJam Snowboards product catalogs
Protect the Pets identity, website and branding
Switchfoot - Oh Gravity
Client
Flambeau River Papers
FRAM
HeadBlade
Iron Horse Bikes
Protect the Pets
RMI Direct Marketing
Mokai
SnowJam Snowboards
Spherion
Sony Music
Virgin Records
Media
Printinteractive
Package Design
Emerging Media
