Westport Playhouse re-branding

Client: Westport Playhouse

Westport Playhouse says it's time for a major re-branding, and calls in Plaid. A new look and feel for the playhouse is achieved, new artwork for the 2008 season is created, and a new website is produced.

A sweet new ad campaign hits the streets and re-establishes date night in a whole new way. The new brand is so hot that screen and stage legend Joanne Woodward joins Anne Keefe as the theater's new Artistic Directors, leading the way for the theater's best season ever.

Labels: interactive, Print, WestportPlayhouse

Westport Playhouse re-branding

Project

Client

Media