Janet Jackson Design Me website

Client: Virgin Records/Janet Jackson

Plaid builds the social media site of the year. Fans get to download hot Janet photos and design their own covers. Visitors vote for their favorites. Janet picks the winners to become the actual CD cover for her latest release.

Billboard Magazine names this the number one website for user generated content. Plaid just calls it sexy.

Labels: interactive, VirginRecords

Joss Stone ecard microsite

Client: Virgin Records/Joss Stone

Plaid produces an ecard for Pop songstress Joss Stone and her release becomes a smash hit, selling over 500,000 copies. Coincidence, or power of Plaid?

Labels: interactive, VirginRecords

Dem Franchize Boyz website

Client: Virgin Records/Dem Franchize Boyz

Rap stars need some internet cred. Plaid builds a microsite and a full site to spread the word. Plaid rocks the house, yo.

Labels: interactive, VirginRecords

Celebrity Girlfight

Client: Virgin Records/Brooke Valentine

Nothing says Plaid like girl on girl action. In this case, it’s Brooke Valentine beating the crap out of pop superstars like Jlo, Beyonce, and Lindsay Lohan. Few hundred thousand visits later, and Brooke’s single is a bonafide hit. All the kids dig Plaid.

Labels: EmergingMedia, interactive, VirginRecords

Janet Jackson Design Me website

Joss Stone ecard microsite

Dem Franchize Boyz website

Celebrity Girlfight

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