EMI Music Facebook application

Client: EMI Music

Imagine that you're a product manager for a major label. Now multiply that by the number of artists on a label. Now multiply that across multiple labels. That's the challenge that the marketing team at Captiol, EMI, and Virgin Music were facing with updating Facebook pages for their hundreds of artists.

Plaid, always your friend on Facebook, produced the ultimate Facebook application for Brand Managers. A tool that automatically pulls feeds, content and everything you might need to populate a Facebook page for the fans that are clamoring for information. Plaid: making millions of fans worldwide super happy.

Labels: interactive, VirginRecords

Janet Jackson Design Me website

Client: Virgin Records/Janet Jackson

Plaid builds the social media site of the year. Fans get to download hot Janet photos and design their own covers. Visitors vote for their favorites. Janet picks the winners to become the actual CD cover for her latest release.

Billboard Magazine names this the number one website for user generated content. Plaid just calls it sexy.

Labels: interactive, VirginRecords

Joss Stone ecard microsite

Client: Virgin Records/Joss Stone

Plaid produces an ecard for Pop songstress Joss Stone and her release becomes a smash hit, selling over 500,000 copies. Coincidence, or power of Plaid?

Labels: interactive, VirginRecords

EMI Music Facebook application

Janet Jackson Design Me website

Joss Stone ecard microsite

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