Switchfoot - Oh Gravity
Client: Sony Music/SwitchfootSony Music’s Switchfoot needs to promote their new single, “Oh Gravity.” Plaid produces a social site that allows fans to upload their own videos (of gravity, in full effect) to play alongside the single. Plaid integrates social tools like YouTube, so fans can have fun. Loads of video and thousands of fans later, “Oh Gravity” is a hit. Plaid. Always a hit.
Labels: EmergingMedia, interactive, SonyMusic
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Switchfoot - Oh Gravity
Client
Flambeau River Papers
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RMI Direct Marketing
Mokai
SnowJam Snowboards
Spherion
Sony Music
Virgin Records
Media
Printinteractive
Package Design
Emerging Media
