
Westport Playhouse re-branding
Client: Westport PlayhouseWestport Playhouse says it's time for a major re-branding, and calls in Plaid. A new look and feel for the playhouse is achieved, new artwork for the 2008 season is created, and a
new website is produced.
A sweet new ad campaign hits the streets and re-establishes date night in a whole new way. The new brand is so hot that screen and stage legend Joanne Woodward joins Anne Keefe as the theater's new Artistic Directors, leading the way for the theater's best season ever.
Labels: interactive, Print, WestportPlayhouse

Flambeau River Papers sample book
Client: Flambeau River Papers
A paper mill in a small town in Wisconsin is brought back to life. With it, a town is revitalized. The mill rethinks the business of paper - and offers high recycled content, generates their own power and makes paper green. Plaid tells the story while painting the town Plaid.
Labels: FlambeauRiverPapers, Print

Boehringer Ingelheim
North American brochure
Client: Boehringer Ingelheim Pharmaceuticals
Pharmaceutical giant brings Plaid in to produce the one and only North American collateral brochure. Plaid travels the country with a photo legend and and copywriter in tow, and tells the story through employee eyes.
Labels: BoehringerIngelheimPharmaceuticals, Print

Ironhorse Bikes catalogs
Client: Iron Horse Bikes
Plaid takes a struggling brand and rides it to the top of the mountain. And creates collateral materials that ride all the way down. Plaid rides hard and sweet.
Labels: IronHorseBikes, Print

RMI Direct Marketing brand campaign
Client: RMI Direct Marketing
How do you make data exciting? Add a little Plaid. As the nation’s hottest list brokerage and management firm, RMI hires Plaid to elevate their brand. And to build interactive tools. And to produce viral style video. And to bring a little Plaid to the mix.
Labels: EmergingMedia, interactive, Print, RMIDirectMarketing