Switchfoot - Oh Gravity

Client: Sony Music/Switchfoot

Sony Music’s Switchfoot needs to promote their new single, “Oh Gravity.” Plaid produces a social site that allows fans to upload their own videos (of gravity, in full effect) to play alongside the single. Plaid integrates social tools like YouTube, so fans can have fun. Loads of video and thousands of fans later, “Oh Gravity” is a hit. Plaid. Always a hit.

Labels: EmergingMedia, interactive, SonyMusic

Celebrity Girlfight

Client: Virgin Records/Brooke Valentine

Nothing says Plaid like girl on girl action. In this case, it’s Brooke Valentine beating the crap out of pop superstars like Jlo, Beyonce, and Lindsay Lohan. Few hundred thousand visits later, and Brooke’s single is a bonafide hit. All the kids dig Plaid.

Labels: EmergingMedia, interactive, VirginRecords

RMI Direct Marketing brand campaign

Client: RMI Direct Marketing

How do you make data exciting? Add a little Plaid. As the nation’s hottest list brokerage and management firm, RMI hires Plaid to elevate their brand. And to build interactive tools. And to produce viral style video. And to bring a little Plaid to the mix.

Labels: EmergingMedia, interactive, Print, RMIDirectMarketing

Switchfoot - Oh Gravity

Celebrity Girlfight

RMI Direct Marketing brand campaign

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