Plaid Portfolio

Segway Social

2008-08-22T20:53:00.006-05:00

Segway Social website

Client: Segway

Plaid works with Segway to create and build the ultimate social networking site for Segway users across the globe. Segway fans can plot their glides, get together with other owners, share news, tips and tricks and celebrate everything that is Segway.

The site's so cool that it attracts as many Segway wannabes as it does actual owners. People start connecting. And buying. And gliding. The world becomes a better place and everyone loves Plaid a little more.

Janet Jackson Design Me website

2007-05-07T22:15:00.002-05:00

Janet Jackson Design Me website

Client: Virgin Records/Janet Jackson

Plaid builds the social media site of the year. Fans get to download hot Janet photos and design their own covers. Visitors vote for their favorites. Janet picks the winners to become the actual CD cover for her latest release.

Billboard Magazine names this the number one website for user generated content. Plaid just calls it sexy.

Westport Playhouse re-branding

2007-05-07T22:14:00.005-05:00

Westport Playhouse re-branding

Client: Westport Playhouse

Westport Playhouse says it's time for a major re-branding, and calls in Plaid. A new look and feel for the playhouse is achieved, new artwork for the 2008 season is created, and a new website is produced.

A sweet new ad campaign hits the streets and re-establishes date night in a whole new way. The new brand is so hot that screen and stage legend Joanne Woodward joins Anne Keefe as the theater's new Artistic Directors, leading the way for the theater's best season ever.

Flambeau River Papers

2007-05-07T22:14:00.001-05:00

Flambeau River Papers sample book

Client: Flambeau River Papers

A paper mill in a small town in Wisconsin is brought back to life. With it, a town is revitalized. The mill rethinks the business of paper - and offers high recycled content, generates their own power and makes paper green. Plaid tells the story while painting the town Plaid.

Joss Stone ecard microsite

2007-05-07T22:14:00.000-05:00

Joss Stone ecard microsite

Client: Virgin Records/Joss Stone

Plaid produces an ecard for Pop songstress Joss Stone and her release becomes a smash hit, selling over 500,000 copies. Coincidence, or power of Plaid?

My ooVoo Day With...

2007-05-07T22:13:00.004-05:00

My ooVoo Day With...blogger outreach

Client: crayon/ooVoo

New media evangelists crayon devise a killer blogger outreach program for ooVoo, the internet's hottest video chat tool. Crayon brings in Plaid to produce the promotional and registration site.

Big name bloggers get to chat with their readers face to face, and the world is instantly a better place. Crayon gets to add a new color to their box of tools...Plaid.

Dem Franchize Boyz website

2007-05-07T22:13:00.002-05:00

Dem Franchize Boyz website

Client: Virgin Records/Dem Franchize Boyz

Rap stars need some internet cred. Plaid builds a microsite and a full site to spread the word. Plaid rocks the house, yo.

SnowJam Snowboards product catalogs

2007-05-07T22:13:00.001-05:00

SnowJam Snowboards
product catalogs

Client: SnowJam Snowboards

Snowboard manufacturer needs brand power to sell boards. Plaid delivers and riders rejoice.

Protect the Pets identity, website and branding

2007-05-07T22:12:00.000-05:00

Protect the Pets
identity, website and branding

Client: Protect the Pets

Dr Robb initiates a movement to revolutionize pet healthcare. Plaid builds a brand that sparks the cause that saves the pets. Logos are designed. Collateral materials are created. A website is born. Even puppies like Plaid.

Switchfoot - Oh Gravity

2007-05-07T21:49:00.000-05:00

Switchfoot - Oh Gravity

Client: Sony Music/Switchfoot

Sony Music’s Switchfoot needs to promote their new single, “Oh Gravity.” Plaid produces a social site that allows fans to upload their own videos (of gravity, in full effect) to play alongside the single. Plaid integrates social tools like YouTube, so fans can have fun. Loads of video and thousands of fans later, “Oh Gravity” is a hit. Plaid. Always a hit.

Boehringer Ingelheim North American brochure

2007-05-02T19:32:00.001-05:00

Boehringer Ingelheim
North American brochure

Client: Boehringer Ingelheim Pharmaceuticals

Pharmaceutical giant brings Plaid in to produce the one and only North American collateral brochure. Plaid travels the country with a photo legend and and copywriter in tow, and tells the story through employee eyes.

Celebrity girl fight

2007-05-02T19:31:00.001-05:00

Celebrity Girlfight

Client: Virgin Records/Brooke Valentine

Nothing says Plaid like girl on girl action. In this case, it’s Brooke Valentine beating the crap out of pop superstars like Jlo, Beyonce, and Lindsay Lohan. Few hundred thousand visits later, and Brooke’s single is a bonafide hit. All the kids dig Plaid.

Ironhorse Bikes catalogs

2007-05-02T19:30:00.003-05:00

Ironhorse Bikes catalogs

Client: Iron Horse Bikes

Plaid takes a struggling brand and rides it to the top of the mountain. And creates collateral materials that ride all the way down. Plaid rides hard and sweet.

RMI Direct Marketing website

2007-05-02T19:30:00.001-05:00

RMI Direct Marketing brand campaign

Client: RMI Direct Marketing

How do you make data exciting? Add a little Plaid. As the nation’s hottest list brokerage and management firm, RMI hires Plaid to elevate their brand. And to build interactive tools. And to produce viral style video. And to bring a little Plaid to the mix.

Mokai website

2007-05-02T19:27:00.002-05:00

Mokai website

Client: Mokai

The most innovative watercraft in the world needs to position product. How do you sell a jet propelled personal watercraft? With just a little bit of Plaid.

FRAM Airhog website

2007-05-02T19:26:00.001-05:00

FRAM Airhog website

Client: FRAM

FRAM introduces a performance air filter, and says “show me the power.” Plaid creates a microsite that positions product, differentiates product, and brings the power.