Umphrey's McGee pre-order promotion

Client: Umphrey's McGee

Umphrey's McGee has revolutionized the music sales process. While other labels are closing up shop and sending their bands home, Umphrey's connected with their fans. And gave them the ultimate reason to buy music, online.

Plaid worked directly with the band to produce a site that builds anticipation, creates incentives, and drives sales. The promotion went viral almost instantly, and drove sales through the roof.

Billboard Magazine and Reuters wrote a really nice piece that covers all the details.

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Umphrey's McGee pre-order promotion

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