








Bill's the one who helps us turn concepts into campaigns. And campaigns into results. Bill's rocked the house for brands like Mercedes-Benz, BMW, Range Rover and Jose Cuervo. And he seems pretty experienced at handling a shot of Cuervo, so you can trust him. Bill may be best known as the writer for one of the most popular blogs in the entire industry. It's called Make the Logo Bigger. And he's not afraid to tell it like it is. Bill currently operates out of the Plaid New Jersey office, which is code for the fact that the New Jersey office looks a little bit like Bill's kitchen.
Title on business card: idea guy
Special power: temporary ignorance
Three songs on iPod:
Nelly Furtado - Party
Alice in Chains - Would?
Jaco
Pastorius - Amerika
Most embarrassing song on iPod:
Cyndi Lauper - Goonies
theme
Formerly: Cook
Oddest place visited: Taco stand at 1:00 am in the middle of Guadalajara.
Person you'd most like to meet: Quentin Tarantino
Place you'd rather be living:
anywhere on a coast